a pen over a paper with a bar chart

The Gayden Team

Marketing Plan & Strategies

The Power of “WE”

The Power of “WE”- Enjoy the benefits of hiring an organization of highly experienced and dedicated Real Estate Professionals. The Gayden Team leverages the collective time and experience of each of its members to provide unmatched resources and customer service to you, the client! In 2017, The Gayden Team successfully closed over 867 residential real estate transactions, at a volume of $227.23 Million.

Home Staging

According to a recent survey, 81% of buyers say it is easier to visualize the property as a future home when properly staged. We provide professional staging as an included service. Items such as kitchen and bathroom decor, paintings, mirrors, etc, will be placed strategically throughout the home. If you have existing furniture, we will arrange it in a manner that will show the home at its best. We will also remove items that may be a distraction to potential buyers.

a family in an open house viewing

Open Houses

We use advanced marketing techniques to drive the most traffic possible to your open house. Such as social media ads, Houston Chronicle ads, and email campaigns. We also directly invite current buyer clients, past clients in our database, and neighbors that we strategically select. 8% of home buyers found the home they purchased through an open house, according to NAR. 

Professional Photos

For homes listed between $200,000 and $1 million, NAR found that those with listing photos taken by a professional photographer sell an average of 1.5% higher than listings with just “point and shoot” pictures. Listings with professional photos get 139% more clicks online than those without. 

Detailed MLS Listings

95% of buyers today start the home search online, so you are going to need a listing that really stands out! We offer a detailed and clear representation of your property’s features, specifications, and points of value. Your listing will be posted on all relevant real estate sites such as, but not limited to, HAR, Zillow, Trulia, Realtor.com, and Homes.com.

Aggressive Online Advertising

95% of buyers take the first steps to homeownership online. 51% of those buyers learned of the property they eventually purchased on the internet. In addition to all relevant real estate sites, our online advertising promotes your listing through banner ads and feature spots on websites such as, but not limited to, WSJ.com, ABCnews.go.com, Yahoo.com, CNN.com, and Foxnews.com. We also utilize social media apps for advertising your home to potential buyers. These buyers are found based on their online activity. Things, like searching for houses in your local market or using a mortgage calculator, will direct our ads to them.

88% of real estate transactions take place with a Realtor involved. 34% of buyers learned about the property they bought through a Realtor, according to the National Association of Realtors. We market directly to the top agents in your area before your listing even goes active, as well as throughout the entire listing term.

Post And Panel Yard Sign

10% of buyers found the home they bought because of a yard sign. Our professionally installed yard signs are 6ft tall and feature a large “FOR SALE” panel, as well as four sign riders. Your yard sign will definitely catch the eye of any passerby. This gives you yet another way to garner attention and boost buyer awareness.

Instant Information Sign Rider

We have replaced the traditional, outdated brochure box in the yard with a “text for info” QR code rider. This sign rider is displayed at the top of your professional yard sign. This will enable people driving by to get an instant property brochure via their mobile phone. Also, when a buyer does text for information, we receive their name and cell phone number. We promptly reach out to them to answer questions, talk to them about pre-approval, and set an appointment to show your home.

Above All, We Really Do Care!

We are honored in offering the most effective marketing plan possible. Our goal is to surpass client expectations, deliver amazing service, all while putting our clients’ needs first.

The Gayden Team brings a competitive advantage by simply having more resources and strategies. If the depth of combined experience and real estate wisdom are on your “must have” list, The Gayden Team is the right team for you.